Stakeholder analysis for
How to carry out a stakeholder analysis for Career Leaders
Stakeholder analysis for Career Leaders forms part of the early stages of your engagement planning. Let’s explore why it is important and how you can carry out an analysis.
When it comes to any careers education strategy, all of the internal and external people and teams who the project or projects will involve or affect are called its stakeholders. An analysis of stakeholders will guide your planning process and act as a bedrock for your plans.
A stakeholder analysis is a process of identifying these people ideally before the planning finishes; grouping them according to their levels of participation, interests, and influence in the project; and determining how best to involve and communicate with each of these stakeholder groups throughout.
A stakeholder analysis will help:
1. To enlist the help of key players
2. To gain early alignment among all stakeholders on goals and plans
3. To help address conflicts or issues early on.
How do you conduct a stakeholder analysis for Careers Leaders?
Completing a stakeholder analysis is much easier than you think! The challenge comes later, but we can help you with that part. You should aim to complete the stakeholder analysis with at least one other person, maybe even as a small group of three.
Let’s jump into step one:
Step 1: Determine who your stakeholders are
Start by brainstorming with your team a list of all possible stakeholders. You can reduce this list later, but you don’t want to miss a potentially pivotal stakeholder at this early stage. A list of potential stakeholders could include: students, parents, teachers, governors, non-teaching staff, employers, enterprise co-ordinators, enterprise advisers, school liaison officers from universities, colleges and training providers and former students who you might call alumni.
Top tip, start with the internal stakeholders first. You never know who is within your organisation that has information that can help you. Take note of key partnerships the school may already have.
Step 2: Prioritise your stakeholders
Next, prioritise your stakeholders by assessing their level of influence and level of interest. The Stakeholder Power Interest Grid is the leading tool in visually assessing key stakeholders.
The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them:
- High power, highly interested people: Fully engage these people, and make the greatest efforts to satisfy them.
- High power, less interested people: Keep these stakeholders satisfied, but not so much that they become bored with your message.
- Low power, highly interested people: Adequately inform these people, and talk to them to ensure that no major issues arise. People in this category can often be very helpful with the details of your project in a supportive role.
- Low power, less interested people: Again, monitor these people, but don’t bore them with excessive communication.
Step 3: Understand your key stakeholders
Now that stakeholders have been identified and prioritized, you need to understand how they feel about your project. Some good questions to ask include:
- What is their emotional interest? Is it positive or negative?
- What motivates them the most?
- Which of your project information is relevant to them, and what is the best way to relay that information?
- What is their current opinion of your work? Is that opinion based on accurate information?
- Who influences their opinion, and are those influencers also your stakeholders?
- If they’re not likely to be supportive of your project, what can you do to win their support?
- If you can’t win their support, what can you do to manage their opposition?
After you’ve built out these profiles of each stakeholder type, you’re ready to begin the next phase of the stakeholder management process—developing your stakeholder communication plan – a document available to you when you join the Careers Calendar platform.
Sign up to the Careers Calendar platform to benefit from our suite of resources for Careers Leaders.